Create the Great American Cheeseburger Using the Blippar App!

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Is your family crazy about burgers?  Mine is.  Just about every weekend over the summer, we fire up the grill to make them.  And over the years, we’ve all created our own special recipes.  My husband likes his with lots of veggies and steak sauce, Greenleigh likes hers with cheese and extra ketchup, and Hazeline tends to be more of a minimalist, often tossing the bread and toppings to the side.  But me?  Well I like to get a little creative, and because of that, I’m always on the hunt for a new cheeseburger recipe.  So needless to say I was pretty excited to try out the new Blippar App when I went shopping for groceries at Walmart over the weekend.

If you haven’t heard of the Blippar App before, it’s easy to use.  Ridiculously easy.  All you need to do is download the app on your phone, then open the app in store, and scan a Kraft Cheese item that you’d like to use in a recipe (this is also known as “blipp-ing”).BlipparScreenshot

The app contains image recognition capability, so it knows what Kraft item you’re scanning and will then recommend several cheeseburger recipes based the item.  You can blip Kraft Naturals, Kraft Singles, Kraft Shreds, among others.  I love Velveeta, but hadn’t tried the Velveeta singles yet, so that’s what I decided to “blip”.  After your item is “blipp-ed” you’ll be taken to a screen that looks like this:BlipparOptionsFrom there, you can tap on “View Recipes” to select from all the different recipes that they have to offer.  And trust me, there are LOTS of them.  Once you select the recipe that you’d like, the Blippar app will provide a list of ingredients and easy instructions to follow.  You can save the recipe to your phone, or just view it in the app itself.BlipparBurgerOptions

I selected the All-American BBQ-Bacon Cheeseburger because I simply can’t resist the combination of BBQ sauce, bacon, and cheese.  It just sounded too delicious not to try!  And while the original recipe said to use Kraft Singles, I decided to “Brad-ify” my burger by using the Velveeta singles.  YUM!Blippar All American RecipeOriginally, I decided to just view the recipe in the store, but by the time I got home, I forgot the instructions.  But not to worry, because you can use the Blippar app anywhere.  A quick scan of the Velveeta singles in my kitchen and the recipe was back…and that time I safely downloaded it to my phone.BlipparBlippingAnd about 30 minutes later, we had delicious burgers!  The whole process was so very simple and easy to use.BlipparBurgerSideBlipparBurgerTopBy the time the burger was devoured, I’d not only found my new favorite burger recipe, but I’d also earned some loyalty points for logging my Kraft Cheese product purchase!  Bonus!  You can even get extra Paisley Points for posing for a picture with Brad Paisley.  My kids just loved this feature!paisleypic

So the next time you’re in Walmart, make sure to head over to the cheese case, scan a Kraft item using the Blippar App, and embark on your own Great American Cheeseburger adventure!Blippar App Instore

Have you tried the Blippar App?  What do you like on your cheeseburger?

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7 Responses to Create the Great American Cheeseburger Using the Blippar App!

  1. Kristy says:

    Those burgers look yummy! #client

  2. Heather says:

    That is so interesting! I’d never heard of it before – thanks for sharing. I am such a plain Jane, you’ve inspired me to branch out a bit!

  3. Nicole Pyles says:

    Oh this looks so good my mouth is watering. I shouldn’t have read this before lunch at work because now I want to make it. Yum!!

  4. Dede says:

    I’ve never heard of this app before! I don’t have an iphone and my blackberry doesn’t do apps like this. 🙁 I’ll have to try with the ipad when we need some good inspiration for dinner.

  5. Danielle says:

    That burger looks delicious!! I want to check out that app – super cool!

  6. Maggie C says:

    Mmm, that burger looks awesome! Bacon and cheese are great but throwing on BBQ sauce adds so much!

  7. Debi says:

    That is yummy looking burger. I need to check out that aoo

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